When homeowners decide to sell their house, they want to A.) Get the best possible price and B.) Have as few hassles as possible. However, for the vast majority of sellers, the most important result is C.) To actually get the home sold.
In order to accomplish all three of these goals, a seller should realize the importance of using a real estate professional.
Over the years, technology has changed purchasers’ behavior during the home buying process. According to the National Association of Realtors’ 2013 Profile of Home Buyers & Sellers, 92% of all buyers use the internet in their home search. However, the report also revealed that 96% percent of buyers who used the internet when searching for a home wound up purchasing one with the help of either a real estate agent/broker, builder or builder’s agent. Only 2% purchased their home directly from a seller they didn’t know.
The study concluded that buyers indeed search for a home online, but then depend on an agent to 1.) Find the actual home they will buy (52%), 2.) Help them handle the paperwork (24%) and 3.) Understand the process (24%).
It is true that the percentage of buyers using the internet to search for homes and information on the home buying process has increased dramatically over the last decade. However, the plethora of information now available has also resulted in an increase in the percentage of buyers who reach out to real estate professionals to “connect the dots.” (Back in 2001, only 69% of buyers used agents!)
If you are thinking of selling your home, don’t underestimate the valuable role a real estate professional can play in the process.
[Sources: Keeping Current Matters, National Association of Realtors]